SELECTIVE MEDIA STREAM ADVERTISING TECHNIQUE

摘要

A selective media stream advertising technique receives a media stream consisting of at least one of a video data stream, an audio data stream and a text data stream. If the media stream is tagged, the tag is recognized and relevant content data extracted therefrom. On the other hand, if the media stream has not been tagged, at least one of either a voice recognition or a pattern recognition or a word recognition is performed to extract the relevant content data. The extracted relevant content data is compared with stored advertising content to determine if there is a match. Upon their being a match between the extracted relevant content data and the stored advertising content, a relevant advertising page corresponding to the stored advertising content is generated and added to the media stream prior to forwarding the media stream to a client.