SYSTEM, METHOD AND BUSINESS OPERATING MODEL OPTIMIZING THE PERFORMANCE OF ADVERTISEMENTS OR MESSAGES IN INTERACTIVE MEASURABLE MEDIUMS

摘要

System and method for improving the performance of marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet (106). System for autonomously selecting attributes of a message to improve message performance in an interactive measurable medium. System includes a database storing message attribute configuration information, including future message attribute configuration information, and past message performance report information; an optimization engine (102) receiving the past performance information and making decisions based on the received past performance information and predetermined rules to generate future message attribute configuration information; and a message server proxy (112) that interacts with an external message delivery system over a communication link to configure the external system to deliver the future message based on the future message attribute configuration information. Method for improving the stage-to-stage performance of a message. Method includes: reading prior stage message which includes a cumulative number of trials and successes for a message from the prior stage; reading message performance results; computing a current message; and generating a current message allocation. Computer program and product are also provided.