| 摘要 |
<p>A method for linking data using permanent tokens is disclosed. The tokens may be used to link data pertaining to a consumer (20 and 24), a business, an address (26, 28 and 29), an occupancy, or a household. The tokens are created in a central repository (24), which maintains an identification class for each entity. The identification class contains all available information concerning the entity. The tokens may be applied to a data storage system to allow real-time construction of a total customer view (26, 28 and 29). The tokens may also be used to link the data storage system to a repository (24), such that the total customer view contains all available information concerning the customer. The total customer view may be used to formulate a response to customer input, such as a purchase or access to an Internet web page maintained by the data owner. Data updates may be performed incrementally, and may be pushed from the repository (24) to de data owner (26 and 28) as new information is recieved.</p> |
