| 摘要 |
A system and methods that allow the creation of a custom Internet browsing experience based on consumer preferences (122). The system may give consumers an opportunity to participate in polls and surveys (150), thus allowing a consumer to help shape the world around them. The present invention allows tracking of consumer survey results, consumer spending habits and brand preferences to allow highly targeted marketing. In exchange for allowing monitoring of consumer behavior patterns, consumers are rewarded with various incentives including electronic currency.
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