| 摘要 |
<p>A system, which makes segment migration, the movement of individuals between transaction data segments over time, easily trackable, and provides a visualization that makes the results of the analyses useful. The preferred embodiment tracks which people are in which segment at each time period, then builds a file that gives, by person, a description of which segment(s) each person belonged to during each time period. From this table, a display is drawn which indicates in an intuitive manner the migration of members of different segments over time. This may be represented by having respective thickness of lines according to the number of segment members represented. The transaction data may relate to customer purchases and hence the system allows the user to study and predict customer behaviour.</p> |
