摘要 |
<p>The system and method for automatically and contextually matching (14) offers to the content on a web page (22) that a user has selected in real-time. Additionally, the system and method further refines the resulting matches (14) based on business rules established by the web site (22A) owner or the system provider, thereby providing offers that are likely to generate selling opportunities to the web site (22A) owner.</p> |