| 摘要 |
The invention relates to a method for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user. Said method comprises the following steps: a) detection of an address or network address selected by the user; b) analysis of the selected address b1) in order to determine whether the selected address corresponds to a predetermined or predeterminable known address and/or b2) in order to assign the selected address to a predetermined or predeterminable local category; c) selection of the content according to the results of the analysis; and d) initiating the transmission of the selected content to the user. The invention also relates to a computer program for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user, said program containing parts for carrying out the inventive method. The invention further relates to a device and a system for selectively transmitting content, in particular advertising content, via a bi- or multi-directional network to at least one user. |
