LOTTERY AWARD PROMOTIONAL METHOD AND SYSTEM

摘要

This invention relates to electronic point-of-sale, Internet or business to business promotional methods and systems and in particular to a sales promotion method which promotes customer purchases and loyalty at various merchant outlets. In particular, this invention is a retail promotional system in which shoppers making specified levels and types of purchases at participating merchant outlets are eligible to receive an entry in a lottery. In the preferred embodiment the entry comprises a game ticket containing lines of numbers that may win prizes in various divisions based on a match with numbers drawn at end of a lottery period. Alternatively, the shopper may be eligible for a voucher or instant prize.