COMBINED IN-STORE AND ON-LINE INTERACTIVE REWARD REDEMPTION SYSTEM AND METHOD

摘要

A computer implemented consumer transaction point accumulation system in which a consumer earns and accumulates points in real time for immediate use during transactions at participating retailer outlets and during on-line transactions at a retailer web site, wherein at each transaction, a customer's identification number is transmitted to a program administrator host system which stores customer records including a customer balances of points accumulated to date. The system processing each consumer transaction during the consumer visit to the retailer outlet and each on-line consumer transaction through a merchant web site to determine points awarded for each transaction and to determine whether the item purchased is a redeemable item for which points may be redeemed for a reduction of the price of the redeemable item. The system updating said customer records immediately by adding points awarded or subtracting points redeemed from the customer balance of transaction points.