A computer implemented method of implementing, maintaining, and updating a brandarchitecture system

摘要

A method of implementing an automated brand architecture system is described. The method comprises the computer implemented steps of displaying a navigable brand-architecture chart. The method further comprises receiving a nomination for a new name including a location in the brand-architecture chart. The method further includes testing the name against rules, to see whether the new name fits criteria. If the new name fits criteria, the brand architecture chart is updated with the new name.