METHOD AND SYSTEM FOR ADVERTISING PRODUCTS AND SERVICES OVER A COMMUNICATIONS NETWORK

摘要

A computer implemented system and method includes a web site of a seller of products or services that operates in conjunction with a banner ad placed on an advertising web site (40). The banner ad is hyperlinked to the seller web site. The system will track or monitor the traffic to the seller web site using cookie signatures (33) assigned to each visiting user's computer. The seller will then pay an advertising fee to the owner of the advertising web site, based on both an "asset fee" (50) and a "traffic fee" (52). The asset fee is calculated as a percentage of the transaction value of users who communicated or otherwise contacted the seller web site for the first time by "clicking through" the banner ad posted at the advertising web site. The traffic fee is calculated based on the total number of "click-throughs" to the seller web site.