摘要 |
The present invention discloses a method for creating a custom designed direct mail advertisement and designating recipients thereof via the Internet and comprises the steps of: selecting from among one or more pre-defined designs (120) a design for the front side of the advertisement; selecting from among predefined or user uploaded templates (150) and logos (154), or previously saved templates, a design for the back side of the advertisements; specifying text (170) for the back side of the advertisement; specifying one or more criteria that define the intended recipient class for the advertisement; compiling the list of recipients for the advertisement corresponding to the specified criteria by searching a database for names and addresses that match the specified criteria; and transmitting the designed advertisement and list of intended recipients of same for printing pre-addressed individual copies of the designed direct mail advertisement and mailing thereof.
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