| 摘要 |
PURPOSE: An advertisement method is provided to transform a mouse cursor shape into an advertisement cursor when a user accesses an internet service site, and recover the advertisement cursor into the original mouse cursor when the use logs out the site so as to enhance the advertisement effect by fixing the user's gaze at the advertisement cursor. CONSTITUTION: The method comprises steps of a user accessing an internet site or opening a software(S100), activating a JAVA applet and converting the mouse cursor into an advertisement(S110), changing the advertisement cursors according to movements of web pages or changes of the screens(S120,S130), recovering the changed advertisement to the initial advertisement when the user moves to the initial web page or screen(S140), and recovering the advertisement cursor to the mouse cursor when the user logs out the internet site or stops the execution of the software(S150,S160).
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