System and method for collecting security transaction sentiment data

摘要

A method of collecting sentiment data relating to security trading (20). The method includes providing a ballot having a plurality of reasons for trading a security (24) to an investor after the investor has placed an order for the security (22). The ballot is configured for receiving electronic entries. The method further includes receiving a reason identified by the investor on the ballot for trading the security and storing the reason identified by the investor and the security traded in a database along with other sentiment data (25). A system for collecting sentiment data is also disclosed.