A method for producing cosmetics, characterized in that it comprises a step of dispersing a powder component in an oil component or an aqueous component by means of a media mill; a method for producing cosmetics comprising a step of imparting hydrophobic property to a powder by the use of a media mill; and a method for producing cosmetics comprising using a dispersion of a hydrophobic powder containing a clay mineral modified by an organic material. The method is suitable for powder cosmetics, oil cosmetics, emulsion cosmetics and lip colors and can be used for producing powder-containing cosmetics having improved feelings in use and being capable of satisfactorily exhibiting the functionality of the powder.