| 摘要 |
In a network including a network device and a content provider, a system and method are provided for creating and delivering personalized advertisements to the network device. The content provider stores a plurality of advertisements, each advertisement having an associated target audience. The content provider receives a request for data from the network device and determines consumer profile characteristics of the operator of the network device. Next, the content provider selects at least one of the stored advertisements based on its associated target audience and the consumer profile characteristics. Each advertisement includes an optional tag and an optional coupon. Each tag and coupon includes a target audience for more focused targeting of the advertisement to the consumer. The content of the coupons may be dynamically determined based on consumer profile characteristics. The requested data and selected advertisements, tag and coupons are then delivered to the network device. Iconic representations of advertisements and coupons may also be delivered. |
