| 摘要 |
PROBLEM TO BE SOLVED: To provide efficient advertising technology which takes the states of individual users into account. SOLUTION: This receiver for advertisement has a received advertisement database 101 which stores advertisement data, a time acquisition part 107 which acquires current time, a taste acquisition part 108 which acquires tastes of users, a position acquisition part 109 which acquires the current position of the receiver for advertisement, an advertisement storage and process part 106 which sets selection standards as to a reception period and the reception position and taste of a user, selects advertisement data meeting the selection standards from among received advertisement data, and stores them in the received advertisement database, an advertisement extraction part 110 which evaluates the advertisement data stored in the advertisement database as to the period, position, and taste according to the reproduction period and the reproduction position and taste of the user, and extracts advertisement data in the decreasing order of evaluations, and an advertisement presentation part 111 which presents the extracted advertisement data to the user. |
