ADVERTISING BASED ON PRE-COMPUTED DISTRIBUTED PLAYLISTS
摘要
Methods and apparatus to provide advertising based on pre-computed sub-playlists (530) are described. The sub-playlists (530) are generated based on one or more demographic characteristics (620). One or more sub-playlists (530) are used to generate a playlist for a particular user or groups of users. In one embodiment, the sub-playlists (530) are generated at a network operations center or other location remote from the device on which the ultimate playlist (630) is displayed; however, the sub-playlists (530) can be generated locally or on a local network device. One or more sub-playlists (530) corresponding to the demographic characteristics (620) of a device user or group of users are combined to provide a playlist (630) for the user or group of users. The playlist (630) is displayed to the user or group of users.
申请公布号
WO0135290(A1)
申请公布日期
2001.05.17
申请号
WO2000US25576
申请日期
2000.09.18
申请人
ZAP ME !STRASNICK, STEVEN, L.;MORTENSEN, LANCE, H.