ADVERTISING BASED ON PRE-COMPUTED DISTRIBUTED PLAYLISTS

摘要

Methods and apparatus to provide advertising based on pre-computed sub- playlists (530) are described. The sub-playlists (530) are generated based o n one or more demographic characteristics (620). One or more sub-playlists (53 0) are used to generate a playlist for a particular user or groups of users. In one embodiment, the sub-playlists (530) are generated at a network operation s center or other location remote from the device on which the ultimate playli st (630) is displayed; however, the sub-playlists (530) can be generated locall y or on a local network device. One or more sub-playlists (530) corresponding to the demographic characteristics (620) of a device user or group of users are combined to provide a playlist (630) for the user or group of users. The playlist (630) is displayed to the user or group of users.