| 摘要 |
<p>A system for advertising on a Web document viewed on a user's computer using full-motion video clips stored on the user's computer. Advertisers subscribe to an advertising network to reach a select set of users on the Internet. The advertising network distributes headlines (164), media objects (162) and helper modules (170) to the user's computer (168) according to demographic information about each user. The user reads through the headlines and selects a headline of interest (164b). The Web document corresponding to the selected headline is loaded onto the user's computer and a media object, such as a full-motion video advertisement, is played by a pre-loaded helper module in a banner on the corresponding Web document (166). Full-motion video advertisements are possible because they are pre-stored on the client computer, thus facilitating fast retrieval and smooth play of the video.</p> |
