ADVERTISING METHOD USING COMMUNICATION EQUIPMENTS AND SYSTEM THEREOF

摘要

PURPOSE: An advertising method using communication equipments and a system thereof are provided to achieve the effectiveness of target advertising suitable for a specific class or the effectiveness of niche advertising displayed at a specific time by displaying character advertisements or picture advertisements at a specific time. CONSTITUTION: A base station or a mobile switching center notifies a server of the subscriber information of a communication terminal or that the communication terminal is in a specific state. The server compares subscriber information to a member database to discriminate whether the communication terminal is the member's one. In case that the communication terminal is the member's one, the server selects advertising contents to display on the communication terminal according to the specific state. The server sends the selected advertising contents to the communication terminal through the base station or the mobile switching center. The communication temporarily stores the advertising contents in its memory. The communication displays the advertising contents stored in its memory on its display part.