| 摘要 |
PROBLEM TO BE SOLVED: To obtain a business card, which satisfies both the demand of an advertiser, who desires to narrow down the target of advertisement, and the demand of a user of the business card, who desires a low cost business card. SOLUTION: This business card is composed by printing an advertisement, which has no relation with an indication such as the personal name of the user of the business card or the like written on the front surface of the business card, on the rear surface of the business card. By selectively printing the advertisement of the rear surface based on the attribute of the user of the business card indicated on the front surface of the card, an advertisement, the target of which is narrowed down to the user of the business card, is indicated on the business card, resulting in transmitting the advertisement to persons, to which the business cards are distributed and, at the same time, who are supposed to have attributes closely akin to the user of the business card.
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