| 摘要 |
Methods and systems of on-line relationship marketing are provided in which a synchronous content provider (SCP) (10) utilizes an asynchronous on-line medium to obtain feedback for improving its synchronous content. In a preferred embodiment the SCP (10) delivers a value content (12) to an audience (20) via a synchronous medium, and also uses the synchronous medium to solicit the audience (20) to become members of a group by opting into the group. In addition, either the SCP (10) or another entity employs an asynchronous medium to provide at least a subset of the members of the group with a benefit (32), and to obtain opinion feedback (22) from such members relating to the value content (12). The synchronous medium most likely comprises television or radio, and the value content (12) likely comprises some form of entertainment. The asynchronous medium is most likely a public access electronic network. Benefits suited to asynchronous delivery include viewing outtakes of the show, offers for T-shirts or other items of merchandise related to the show. |
