| 摘要 |
<p>An apparatus for and a method of implementing business transactions is provided. In accordance with a preferred embodiment of the invention, buyers and sellers of goods and services are linked together over a network (e.g., the Internet) (14) to facilitate resolution of business transactions (e.g., auctions, negotiations, markets). Transaction owners interface (12) with a transaction server (10) control processing of the business transaction. Bidders (13a, 13b, 13c) desiring to enter into a business transaction with the business transaction owner preferably request recommended or suggested competitive offers (e.g., bid prices) which will allow the bidders to be 'active' in the business transaction. In a preferred embodiment, the transaction server can be placed in one of a plurality of different operational modes such as an automatic mode for automatically generating suggested offers. A manual mode of the server allows transaction owners the ability to directly communicate with a bidder to provide manual recommendations or suggestions for competitive offers to be among the 'active' winners of the business transaction.</p> |
