| 摘要 |
A system for marketing to on-line consumers includes a central repository of consumer information, and rules-based planning information. Consumer purchases and other on-line transactions, are made through an appliance which communicates with a central transaction server. The transaction server coordinates with retailers and manufacturers, both directly and through the central rules and information database, to enable personalized marketing campaigns directed at individuals and relatively small segments of consumers. The marketing campaign and interface with the consumer includes information from the manufacturing supply chain to both confirm product availability and provide input to retailer promotions. Elements of a targeted marketing campaign can be preloaded into the consumer interface appliance.
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