ELECTRONIC SHOPPING MANAGEMENT: USER INTERFACE

摘要

A system and method that provide an easy-to-understand presentation of information about customer movements, moods, and demographics for a website. Such a presentation makes it easier for the owner or designer of a website to understand how customers are interacting with his site. In the described embodiments, a high level view of the website is preferably represented as a "campus" having buildings corresponding to predetermined tasks performed by customers on the website. In the described embodiments, a midlevel floorplan view of each task represents the steps of the task as rooms within the building. Certain tasks can also have sub-tasks, which are represented as multiple floors of the building. Customers of the website are represented graphically in both the high level campus view and the midlevel floorplan view. The location, mood, and actions of the animated characters help the user understand how customers are interacting with his website. As customers interact with the website, the corresponding animated characters move through the high level campus view or the midlevel floorplan view.