INTERACTIVE ELECTRONIC COMMERCIALS

摘要

An interactive commercial includes an offering routine (832) that provides a recipient (820) with both an enticement and an offer, an information gathering routine (834) that obtains information from the recipient (820) for completing a transaction relating to the offer, and a transmission routine (836) that transmits the information to a distant server (810), wherein at least two of the offering, information gathering and transmission routines are forwarded to the recipient (820) as part of an e-mail message, and resides locally to the recipient terminal (830). The commercial is preferably downloaded to the recipient terminal (830) as an executable file, generally as part of an e-mail message. The transaction most likely includes sale/purchase of goods or services, but can alternatively include other operations. The enticement is preferably embodied as an audio-video clip that can be displayed at will by the recipient (820). In other aspects of the invention, the commercial may include branding graphics for multiple products.