MARKETING DATA TRANSMISSION SYSTEM, MARKETING DATA COLLECTING SYSTEM, ELECTRONIC MONEY CARD TO BE USED FOR SYSTEM, PREPAID CARD, ELECTRONIC SETTLEMENT SYSTEM, MARKETING DATABASE PREPARATION SYSTEM UTILIZING SETTLEMENT BY ELECTRONIC MONEY

摘要

PROBLEM TO BE SOLVED: To provide a marketing data collecting system using a card by which the benefit and the utility value of a pre-paid card or IC card type electronic money are enhanced while securing the privacy of a user. SOLUTION: The marketing data collecting system using the card is provided with a card which includes a currency value data recording area and a customer attribute data recording area, which is used after recording the currency value data and customer attribute data and which secures the anonymity and privacy of the user in the case of using the card by 'Data for specifying or identifying the user is not to be recorded.', a price settlement means for reading the currency value data recorded on the card and processing a prescribed settlement when the price of a merchandise or services is settled by the card and a customer attribute data collecting means for reading customer attribute data which is recorded in the card when the price of a merchandise or services is settled by the card.