| 摘要 |
A system and method for monitoring and analyzing Internet traffic is provided. The system and method of the present invention processes data by reading log files (510) produced by web servers (500, 520), or by interfacing with the web servers in real time, processing the data as it occurs. The system and method of the present invention can be applied to a single website or multiple websites, whether they reside on one server or multiple servers. The multi-site and sub-reporting capabilities of the system and method of the present invention makes it applicable to servers containing thousands of websites and entire on-line communities. In one embodiment, the system and method of the present invention includes e-commerce analysis and reporting functionality, in which data from standard traffic logs is received and merged with data from e-commerce systems. The system and method of the present invention can produce reports showing detailed "return on investment" information, including identifying which banner ads, referrals, domains, etc. are producing specific dollars.
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