摘要 |
A system and method for performing profiling of a site are disclosed. Users view pages from merchant Web sites over the Internet to make a purchase. As the user views the Web pages, information is sent to a profile server which creates a site profile or a site map. The site profile includes information about the layout of the various Web pages, as well as information about how to navigate among the various pages within the Web site. As the user interacts with the Web pages, information about the user is obtained from the user's actions. For example, if a field known to be a name field (by the site profile information) has data entered into it, it can be presumed that this is the user's name and such information about the user is also be stored. As such, when the user interacts with other Web pages, if site profile information is available and user profile information is available, user data can automatically be entered in the appropriate fields. Since the site information (including scripts for interacting with the site) is stored on a profile server, it is available to other users. |