发明名称 METHOD OF DISPLAYING INFORMATION UNITS, FEEDBACK AND ADVERTISEMENTS ON A WEBSITE
摘要 The invention is a method of displaying information units, feedback and advertisements on a website. More specifically, it is a method which facilitates the posing and answering of questions of public interest, the gathering and distribution of news and the display of geodemographically targeted advertisements. The method involves receiving the information unit from an information unit entry device, displaying the information unit on the web site, receiving the information unit feedback from a feedback entry device, displaying at least part of the feedback on the website. The information unit either a question, an answer; or a news item. The invention also involves a method of displaying geodemographically targeted advertisements on a web site, the web site in communication with an information unit database storing a set of information units each having an associated information unit profile and an advertisement database storing a set of advertisements each having an associated advertisement profile. The method involves searching the information unit database, identifying a particular information unit and its associated profile, searching the advertisement database, identifying a selected advertisement having an associated profile which most closely matches the particular information unit's profile and displaying the selected advertisement on the web site.
申请公布号 WO0124062(A1) 申请公布日期 2001.04.05
申请号 WO2000AU01206 申请日期 2000.10.03
申请人 TECHNOLOGY INVESTMENTS LTD;HIGGINS, CHRISTOPHER, LYNDON 发明人 HIGGINS, CHRISTOPHER, LYNDON
分类号 G06Q30/00;(IPC1-7):G06F17/40 主分类号 G06Q30/00
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