SELECTION AND ADAPTATION SYSTEM AND METHOD FOR THE DELIVERY OF INDIVIDUALIZED TELEVISION COMMERCIAL(S) TO AN IDENTIFIED ADVANCED TELEVISION VIEWER

摘要

The present invention (Individualized Television Commercial Selection & Adaptation System) is a method and system of commerce allowing viewer(s) of an advanced television to receive and view individualized television commercial(s). The present invention operates by determining when an identified and/or identifiable viewer is conducting a television viewing session on an identified and/or identifiable advanced television. A system processor selects a television commercial(s) from a database containing a plurality of television commercials by referencing the said viewers consumer profile against a set of television commercial selection criteria. The selected commercial is then adapted according to a set of television commercial adaptation criteria. The selected and adapted television commercial(s) is then communicated to the said viewer location via a wide area network arrangement (e.g. television channel). The primary source of income for the system will be from advertiser(s) and/or manufacturer(s) who utilize the system in order to advertise and market product(s) and/or service(s).