INTERNET HUB PROVIDING FOR ENABLEMENT OF MEDIA CONTENT FOR COMMERCIAL TRANSACTIONS

摘要

A process is provided for facilitating the sale of goods or services to consumers by creating commerce opportunities associated with media content. In one embodiment, the process is executed by HUB (12) which includes at least one server computing system communicatively coupled with the Internet (16). The process includes the steps of: providing a content provider interface at a client computing system, the provider interface enabling a content provider to define at least one tag associated with the content available at the client computing system, each tag indicating an associated portion of the content for which a commerce opportunity may be created; receiving each tag defined by the content provider for the content; posting information indicative of the content and the defining tags; receiving retailer information from a particular retailer who is interested in purchasing rights to a selected one of the posted tags that is associated with the posted media content; and defining a commerce opportunity associated with the selected tag by enabling the selected tag based on the retailer transaction information. Further steps include: transmitting the media content along with the enabled tag to a potential consumer (20) via a transmission medium in order to present the commerce opportunity to the potential consumer; receiving consumer transaction information from a particular consumer who is interested in purchasing the goods or services; initiating a commercial transaction (24) for the sale of the goods or services; and charging a brokerage fee for each sale.