| 摘要 |
An electronic retail method and computer system or e-Commerce Web applicatio n for facilitating online purchasing by a plurality of customers, involving at least one wholesale supplier, one fulfillment center, and a plurality of bricks-and-mortar retailers. This method and system avoids the "cannibalization" of the traditional wholesaler-retailer distribution channels by remunerating a retailer for any online sales made to customers within an agreed radius of the retailer's bricks-and-mortar store, in exchange for the retailer providing pre or after sales support should it be required. The method expands on the existing methods of purchasing goods and services via e-commence by offering on one Web portal, goods and services from many wholesale suppliers and manufacturers on a single integrated electronic catalogue, and by processing orders for multiple items, that may be fulfilled by more than supplier or fulfillment center. The application obtains the customer's postal code (zip code) early in the purchase transaction session, and displays a local retailer's address and promotional information for each item viewed. The business model has been named e-Commerce in Partnership TM</SDOA B>
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