| 摘要 |
A distributed client/server Internet application allows participating third-party websites (20) to host targeted advertising content. A client application program resident (24) on a consumer's computer (16) communicates with a central server (15) to receive advertising content, particularly coupon offers (40), with targeting parameters based on a profile of the individual consumer and the content of the third-party website (20) being visited. The consumer may select from among the coupon offers (40) presented within a display window and print the corresponding coupons (40). Each coupon (40) is imprinted with a unique identification code (46). The coupons (40) are then redeemed at a retailer (26) in the same manner as conventional coupons. |
