发明名称 ADVERTISEMENT AND TRACKING IN A TELEVISION APPARATUS
摘要 <p>A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an "advertisement channel" is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.</p>
申请公布号 WO0067474(A3) 申请公布日期 2001.03.22
申请号 WO2000US11381 申请日期 2000.04.28
申请人 THOMSON LICENSING S.A.;DERRENBERGER, MIKE, ARTHUR;TESKEY, JOHN, FREDERICK;HAMILTON, THOMAS, HERMAN;RHOADS, STEVEN, CHARLES;WILLCOX, MICHAEL, EUGENE;MORRISSON, HUGH, BOYD;LOGAN, ROBERT, JOSEPH;ALLEN, JILL, SUZANNE 发明人 DERRENBERGER, MIKE, ARTHUR;TESKEY, JOHN, FREDERICK;HAMILTON, THOMAS, HERMAN;RHOADS, STEVEN, CHARLES;WILLCOX, MICHAEL, EUGENE;MORRISSON, HUGH, BOYD;LOGAN, ROBERT, JOSEPH;ALLEN, JILL, SUZANNE
分类号 H04N5/445;H04N7/08;H04N7/081;H04N7/16;H04N21/426;H04N21/431;H04N21/458;H04N21/462;H04N21/478;H04N21/482;H04N21/81;(IPC1-7):H04N5/445 主分类号 H04N5/445
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