发明名称 |
SYSTEM FOR PROVIDING PERSONALIZED PROGRAM GUIDE DATA AND TARGETED ADVERTISING TO A USER OF MULTIPLE PROGRAM GUIDES |
摘要 |
A system for providing personalized program guide data and targeted advertising to an Internet user, a user of user television equipment, or a magazine subscriber is provided. The system provides a first communications system for accepting user preferences data relating to e.g. the user's favorite Television programs, channels, actors, categories of programs, etc. The system stores user preference data from multiple users in a user preference database. The system compares the user preference data with program guide data (e.g. program listings, articles, advertisements, reviews, etc.) to develop personalized user program guide data and advertisements which are transmitted back to the user through a second communications system different from the first communications system.
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申请公布号 |
WO0079798(A9) |
申请公布日期 |
2001.03.15 |
申请号 |
WO2000US17257 |
申请日期 |
2000.06.22 |
申请人 |
UNITED VIDEO PROPERTIES, INC. |
发明人 |
FORRER, MADELEINE, A.;ELLIS, MICHAEL, D. |
分类号 |
H04N5/445;H04N7/16;H04N7/173;(IPC1-7):H04N7/173 |
主分类号 |
H04N5/445 |
代理机构 |
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代理人 |
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地址 |
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