摘要 |
As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.
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