| 摘要 |
PURPOSE: The method for internet advertisement utilizing the null space in contents is provided to increase the effect of the advertisement, by automatically outputting the target advertisement, suitable for the information desired by a user, onto the space and a menu window, and by continuously displaying a banner advertisement even after the movement between web sites. CONSTITUTION: A user accesses an internet web site to download the data for a top show so that the banner advertisement can be displayed on the menu window of a browser(S1). The user is authenticated as a member so that the banner advertisement can be displayed the null space in the contents when the user accesses the web site for implementing an insert show(S2). The information of the user and an advertisement provider is stored in a database, thereby the top show and the insert show being implemented according to the user information(S3). The banner advertisement suitable for the authenticated user is output on the menu window and the null space(S4). A clicked banner advertisement moves to the web site linked to itself or the target advertisement is continuously displayed on another web site(S5).
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