| 摘要 |
PURPOSE: An advertising device and a method using the same are provided to construct one to one expert marketing by using e-mail of the professionals, and to create added value for member consisting of the professionals, advertisers and operators of web sites. CONSTITUTION: An information data base(15) stores information related to the professionals such as lawyers and classified into information groups with member discrimination characters. A member data base(16) stores membership information of a number of members belong to one of the professionals. An advertising data base(17) stores discrimination characters of advertisement contents received from advertisers and of member groups who want to be provided with the advertisement. A group data base(18) stores group classification information of each group and discrimination characters of the members included in each member group with search string, including information or excluding information. A web server(10) stores the information of members and selection of information each received from customer's computers(30) via internet(40) in the member data base(16), the advertisement contents and the group discrimination characters each received from advertiser's terminal(20) in the advertising data base(17) and information of specific professionals inputted by operator of the server(10) in the information data base(15). A mail engine(12) makes out advertising list for each member group periodically and mail comprising advertisement listed in the list. A mail server(14) transmits the mail received from the mail engine(12) to corresponding customer's computers(30).
|
