SYSTEM AND METHOD FOR TRANSMITTING TELEVISION ADVERTISEMENT

摘要

PURPOSE: A system and a method for transmitting television advertisement are provided to suppress the channel surfing of a viewer by stopping the change of a channel during the time of an advertisement by a video server for distributing a video signal containing the advertisement for which service charges such as video-on-demand are charged to an advertiser in place of the viewer. CONSTITUTION: A video server(101) preserves an inputted broadcasting video signal in a video preserving server(201) after MPEG2 compression encoding. A video service controller(202) receives a transmission request from the viewer through a TDMA inside an ATM cell and a bi-directional link(109) and transmits the video signal of a desired program. All programs are preserved in the video preserving server(201) in the state of removing advertisements and corresponding to the program, the program is transmitted while inserting the advertisement preserved in the video preserving server(201) separately in real time. During the time of the advertisement of the on-demand program charged to the advertiser, the video service controller(202) does not respond to the change of the channel.