| 摘要 |
A client (106) accesses a content serving site (102) and information from this access is passively gathered by the content serving site (102). The information obtained from the client may be used to intelligently select content, such as advertisements, to include with the content accessed by the client. When a client (106) initially arrives, the client is assigned a unique anonymous identifier and an entry is created in a database (107). As the client (106) moves around the content serving site (102), the client's profile is updated in the database (107) based on the clients actions. The stored information can be analyzed and provided to Internet service provides (ISP) to provide better service to their clients. Additionally, the information regarding client preferences can be used to alter the content of the information provided to the client (106) in real time using a database that stores context information for each page of the content serving site (102) and context information for each potential page from which the client (106) can be referred. |
