摘要 |
A system and method of applying promotional messages to electronic price labels (22) uses a price look-up file reader (48) to obtain a promotional index from a price look-up file (54) and uses the promotional index to identify a promotional message in a promotional message definition file (52). A computer (24) maintains a first data file (50) containing item identifiers for items associated with the electronic price labels, obtains promotional indices for the items from the price look-up file (54), which also contains prices of the items, compares the promotional indices to promotional indices stored within the promotional message file (52) to obtain promotional messages from the latter, and transmits to the electronic price labels (22) messages containing the promotional messages and a command to display the promotional messages. <IMAGE> |