| 摘要 |
PURPOSE: The method for shopping a product on a movie using a world wide web on the internet is provided to increase the user's desire for a buy, by preparing a system of a shopping mall in the movie that includes an event, and by displaying the buy information of the product if the product on a screen or a letter of the product are clicked while the user watches the movie. CONSTITUTION: An existing movie is edited, and thereby the event for recognizing the product is recorded in each picture of a moving picture, and the moving picture is stored in a server system(10). While the moving picture is transmitted to a client system and thereby displayed, the shopping mall is accessed for an electronic commercial transaction when the user clicks a desired product shown on the picture(20). The scenes of the existing movie are filmed, captured and edited(100). The edited scenes are compressed(110). The compressed scenes are indexed while the event, namely the product information is recorded into the movie(120).
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