BUILDING FREQUENT SHOPPER PROGRAMS FOR WEB MERCHANTS

摘要

Disclosed is a system and method for maintaining a loyalty plan. The system includes a bank of award points, and an issue module configured to issue points to members. A redeem module redeems points from members in exchange for goods or services. A member interface permits members to access an affiliate module in real time to receive points or redeem points. The invention also includes a method for maintaining a loyalty plan.