| 摘要 |
A method, system, and computer program product for analyzing client user accesses to the Internet in a substantially real-time manner can include accessing raw data, processing the raw data using a core technology, and interfacing the raw data and core technology using a virtual cookie to obtain clean raw data. Interfacing includes accessing a proxy log and an IP address assignment log, and merging the logs to obtain virtual cookie identification clean raw data. Processing using core technology includes receiving clean raw data, processing it using a raw data processor, processing the output to obtain an inventory-centric demographic hyper-cube (cube), merging a plurality of cubes into a merged cube, and analyzing the merged cube. Processing the raw data processor output includes loading user demographics and actions, detecting and removing robots, determining behavioral interest groups and user profiles, and building the cubes.
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