SYSTEM AND METHOD FOR PROCESSING AND PRESENTING INTERNET USAGE INFORMATION TO FACILITATE USER COMMUNICATIONS

摘要

A system and method is disclosed for gathering and disseminating detailed information regarding web site visitation. A server system (10) is connected to the Internet and receives, processes and supplies detailed information from subscribed users from one or more co-branded communities. In response to user queries, the server system (10) provides detailed information regarding the sites that have been visited, the duration and times of such visits, the most popular web sites, the most popular jump sites from a particular web page, etc. Such information is gathered and transmitted to subscribers who have downloaded a client-side reporting and communicating software application that is compatible with the server system (10). In addition, since users submit profile information about themselves, much demographic information is known about the users. Demographic information as to the popularity of visited web sites may then be easily determined, stored and updated by the server system.