ROTATABLE LABEL SYSTEM ON A DRINKING VESSEL AND METHOD FOR CONSTRUCTING SAME

摘要

A rotatable label system includes a drinking vessel having indicia disposed on an exterior surface of the drinking vessel and a rotatable label formed from a heat-shrinkable shell or sheet arranged about the drinking vessel. The rotatable label has indicia disposed thereon and may include at least one transparent window through which co-located indicia disposed on the surface of the drinking vessel may be viewed. The rotatable label is rotatable relative to the drinking vessel about a vertical axis thereof to enable viewing of a selected subset of the indicia disposed on the drinking vessel. Surface features and contours of the drinking vessel maintain the rotatable label longitudinally upon the drinking vessel. The invention further encompasses techniques for constructing the foregoing label system.