| 摘要 |
<p>A method of advertising through a display screen or sounds on user computers over a network, and a computer readable medium therefor. The advertising method includes: (a) creating a program capable of automatically changing at least one screen file for the boot and shutdown screens, a background screen and a screen saver or a sound file running at the time an operating system of a user computer is booted or shutdown, the screen and sound files preexisting in user computers, with at least one screen or sound files with advertisements (ads) transmitted from the server computer, and storing the created program in a memory of the server system; (b) downloading the program through the network to user computers; (c) creating at least one ad file with images and/or sounds in response to a request by advertisers; (d) creating screen files with the ad file for the boot screen, shutdown screen, background screen or screen saver, or sound files with the ad file, the sound files running at the time the operating system of the user computer is booted or shutdown; and (e) receiving information about screen or sound files with ads a user desires to be served with, from user computers, and pushing the at least one screen or sound files with ad files created in the step (d), to user computers based on the received information. As for users, an advertisement receiving fee can be paid in lieu of receiving ads, and considerable advertising effect is expected in terms of the present propagation rate of PCs.</p> |
