COMPUTER-BASED SYSTEM AND METHOD FOR DELIVERING AND TRACKING ADVERTISEMENTS

摘要

A computer-based system and method for distributing advertisements in advertisement data with application software is disclosed. This system and method keep track of which advertisements have been displayed and keep an accounting of this information for ultimately reporting to an advertiser who pays a fee for the advertisement to be displayed on the application software. A communication mechanism is included in the application software for communicating with a remote terminal, in selected configurations, in order to update the advertisements displayed in the application software, and to keep track of the activity within the database. The advertisement information, as well as the advertisers themselves, are tracked in both a local database, at a user terminal, as well as a centrally located master terminal that includes a master database of all candidate advertisers, and advertisements to be displayed.